Jacob Guse
Outdoor Leader +
Graphic Designer
currently traveling in Mexico
Come with us
TRAK Kayak · Baja Sur Expedition · Nov. 9-16About
Bridging creativity and the outdoors with a paddle, a pen, or a pack.
I’m a freelance designer and outdoor guide with over 15 years of experience in branding, visual storytelling, and creative strategy. Originally from Germany, I started out behind a desk, in advertising and building brands. 12 ½ of those years I’ve run my own business. Over the past 4 years, that work has also moved into the field: on the trail, in the water, and across the map. I’ve worked as a dive, hiking, and kayak guide in Australia, Canada, Guatemala, and Mexico.
Design and the outdoors are the two threads running through most of what I do. Whether I’m building brand identities, documenting remote expeditions, or leading groups into the wild, I aim to make the outdoors more accessible, engaging, and sustainable.
Right now, I’m based in Mexico until the end of November. I’ll be joining a TRAK kayak expedition out of Loreto, Baja California Sur (Nov 9–16). Not guiding this time, but as guest myself and documenting the trip. If you’re on that route, let’s meet on the water.
After that, I plan to spend the winter season working in the Swiss Alps. Next summer is still open, and I’m considering higher-level kayak instructor certifications. Possibly in Switzerland if timing works out.
Always curious, always moving. Design. Capture. Explore.
Oaxaca, MX · August 5
