Bridging creativity and the outdoors with a paddle, a pen, or a pack.
I’m a freelance designer with over 15 years of experience in branding and visual storytelling, and an outdoor guide.
Originally from Germany, I started out behind a desk, in advertising and building brands. 12 ½ of those years I’ve run my own business on the side. Over the past 4 years, that work has also moved into the field: on the trail, in the water, and across the map. As a guide, I’ve led dive tours, hiking treks, and kayak trips all over Australia, Canada, Guatemala, and Mexico.
Design and the outdoors are the two threads running through most of what I do. Whether I’m building brand identities, documenting remote expeditions, or leading groups into the wild, I aim to make the outdoors more accessible, engaging, and sustainable.
Right now, I’m based near La Paz, Baja California Sur, Mexico, until the end of November. After that, I plan to spend the winter season working in the Swiss Alps. Next summer is still open, and I’m considering higher-level kayak instructor certifications. Possibly in Switzerland if timing works out.
Always curious, always moving.
Discover. Capture. Create.
Testimonials
“There aren’t enough words for me to properly convey how amazing Jacob Guse is. […] He’s an incredible teacher and guide, and when I went camping for the first time, he guided me and taught me everything I needed to know.
His patience, expertise and amazing personality were instrumental to my growth. We’ve gone on multiple kayak expeditions, and we’ve also worked together as volunteer tour guides at Quetzaltrekkers Guatemala.
There’s no one I’d rather have by my side on the water, or on land frankly. Guse is, in my humble opinion, one of the greatest, and most inspirational individuals I have ever met.”
“Jacob is a well valued addition in our team and appreciates my aesthetic understanding of design. He‘s knowledgeable, collaborative and his output fast and goal-driven. Exactly what I need when a new project pops up and needs to have visuals the next day.”
“Jacob is a fantastic team member! He is a quick learner, incredibly enthusiastic, has great ownership of what he does and truly cares about the organization and customers he interacts with! He’ll rise to the occasion in any role, give it his best and make it a fantastic experience for everybody involved!”
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